How We Work
How We Work
We design and execute custom research that informs a variety of business questions.
We find your leverage by helping you...
Understand the dynamics of your market
Identify your brand’s competitive edge
Find the optimal positioning for your product
Segment and prioritize customers
Create a messaging strategy to motivate action
- How do customers in your market make decisions?
- What drives key outcomes such as brand choice, loyalty, usage volume, and recommendation?
- How do customers perceive current brands?
- What are their unmet needs?
- What are your brand’s most leverageable strengths?
- What are your brand’s most significant weaknesses, and how can they best be addressed?
- What’s a realistic forecast for your brand?
- What white space can the brand fill - what unique needs can it meet?
- What is the most compelling story for your brand?
- What positioning is most credible, compelling, and sustainable for your brand?
- What is the most meaningful and actionable way to segment your customers?
- Which segments should be your top priority?
- How can segmentation inform messaging, sales, and targeting activities?
- Which messages compel action (vs. merely agreement)?
- Which messages best support your positioning and brand personality?
- Which messages work best together, either synergistically or to appeal to the broadest set of different customers?