Advanced Analytics
Advanced Analytics
We take pride in our analytic skills. Advanced analytics play a central role in many of our quantitative engagements: from linked conjoint models to exploding logit regression to latent class segmentations. Our approach to analytics is flexible and customized, driven by three key principles:
- Excellence. Drawing on our advanced training in analytic methods and years of experience, we know what approaches—including the latest advancements in analytic techniques—work best.
- Simplicity. We use the most straightforward method appropriate for the analysis at hand; you won’t pay for analyses you don't need.
- Transparency. We will happily delve into the details of your analytic options to help you make the right choice, or tackle the decision-making process for you. Either way, our results stand up to scrutiny from your pickiest data gurus.