Meet the Senior Team

Our senior team has decades of market research expertise and deep healthcare industry experience to deliver the highest quality insights

Biographies

Erik Coats, Ph.D.

Founding Partner

Market Research since 2000

Healthcare since 2002

Fulcrum since 2010

Research Interest & Expertise

Applying principles of psychology and behavioral sciences to improve the market research toolkit.

Most Rewarding Projects

Uncovering the nuances of rational and non-rational decision-making across a broad range of therapeutic areas. I love helping clients align promotional activity with how decisions are made.

Outside of work

Trying to see (and eat and drink) as much of the world as possible with my family.

Ph.D., University of Massachusetts

MA, University of Massachusetts

BA, University of Texas

 

Kelly Marino

Founding Partner

Market Research since 1999

Healthcare since 1999

Fulcrum since 2010

Research Interest & Expertise

Vaccines, infectious disease, women’s health, allergies, research with Payers understanding complex systems (e.g., integrated delivery networks, clinical care networks), research that integrates multiple audiences.

Most Rewarding Projects

Research that integrates the clinical and practical elements of medicine with the goal of making the right treatments accessible to the right patients.

Outside of work: I am an avid traveler, a strong gluten-free baker, and enjoy being involved in philanthropy in my community.

BA, Colgate University

Lucy Robin

Founding Partner

Market Research since 2001

Healthcare since 2008

Fulcrum since 2010

Research Interest & Expertise

Design and methodology – I like to nerd out on the details! I enjoy drawing on my background in psychology to optimize design and insights in both quantitative and qualitative engagements.

Most Rewarding Projects

True partnerships with clients, especially on their trickiest research questions – the ones where the client comes out feeling like a rock star.

Outside of work: Mom, dog lover, crossword puzzle enthusiast.

Ph.D., University of Massachusetts Amherst

BA, Cornell University

Rebecca Gould

Executive Vice President

Market Research since 2005

Healthcare since 2006

Fulcrum since 2012

Research Interest & Expertise

Rare diseases (patient journey, diagnostic landscape, market development)

Most Rewarding Projects

Research that helps understand and improve misdiagnosis. It’s a win-win for everyone when our projects inform customer targeting and educational campaigns that lead to more effective diagnosis.

Outside of work: You’ll find me planning my next trip (ask me about the Azores), or at home baking (recently trying to perfect Popovers).

BA, Wesleyan University

Tom Alesi

Senior Vice President

Market Research since 2004

Healthcare since 2005

Fulcrum since 2011

Research Interest & Expertise

Pre-launch strategic research that informs the development of the overall brand strategy.

Most Rewarding Projects

Research that incorporates findings from multiple stakeholders within the healthcare system:  physicians, nurses, patients, caregivers, pharmacists, payers.

Outside of work: You’ll find me chasing my young daughter around, trying new restaurants, and occasionally hitting the links.

BS, St. Joseph’s University

Jason Kitayama

Senior Vice President

Healthcare since 1999

Market Research since 2005

Fulcrum since 2016

Research Interest & Expertise

Innovation/needs, patient journeys, commercial strategy, med devices; helping clients understand their patient’s journey to identify opportunities to improve the overall experience.

Most Rewarding Projects

Patient one-on-ones: Being the voice of a patient to a client is not just a pleasure, but a responsibility I take pretty seriously.

Office Reputation: I am famous in the office for my “$80 chili” and my belief that cookies can solve any problem.

MBA, Duke University
BS, Emmanuel College

Emily Wu

Vice President

Market Research since 2010

Healthcare since 2010

Fulcrum since 2016

Research Interest & Expertise

Rare diseases (patient journey, diagnostic landscape, market development), large multi-market and multi-stakeholder global engagements.

Most Rewarding Projects

I enjoy the thrill of being not only a consultant to my clients, but a collaborative and engaged partner.  Bringing cross-functional teams together to digest insights and conceive strategic next steps is when I’m most in my element.

Outside of work: Ambitious home cook and avid meal-prepper, always entertained by an ominous storm, believe the best days are spent on the water.

BA, University of Michigan

Andrew Doerr

Vice President

Market Research since 2013

Healthcare since 2013

Fulcrum since 2013

Research Interest & Expertise

Rare diseases (lysosomal storage disorders, rare renal diseases).

Most Rewarding Projects

Research in areas that haven’t had treatment available before. There’s so much to learn, and patients and doctors dealing with these diseases are especially open to sharing their experiences.

Outside of work, I’ve always been an avid home cook. The first real meal I learned to make was spaghetti Bolognese at age 8, and I’m still tweaking the same recipe.

BA, Georgetown University

John Burns Ph.D.

Sr. Research Director

Healthcare since 1999

Market Research since 2009

Fulcrum since 2019

Research Interest & Expertise

Diagnostic landscape, rare disease, patient journeys, segmentation.

Most Rewarding Projects

Interviewing physicians and patients about the path to diagnosis, particularly in rare disease. It helps patients get the best care available as fast as possible.

Outside of work: Enjoy sports of all kinds in all seasons

Ph.D., University of Connecticut

BA, Keene State College

Ric Dube Ph.D.

Sr. Research Director

Healthcare since 2000

Market Research since 2003

Fulcrum since 2019

Research Interest & Expertise

Competitive intelligence; learning most important needs, perceptions of current products, and using both to develop a brand.

Most Rewarding Projects

I’m inspired when data provides explicit answers to my clients’ most urgent questions—with clear implications for action.

Outside of work: I see a lot of movies at home, joined by my dogs.

Ph.D., University of Washington

MA, University of Connecticut

BA, University of New Hampshire

Sarah Ehsani

Sr. Research Director

Market Research since 2005

Healthcare since 2005

Fulcrum since 2011

Research Interest & Expertise

Trackers, market landscape, positioning and messaging, patient insights.

Most Rewarding Projects

Being able to connect with patients and physicians on an emotional level to understand their thinking beyond the logical.

Office reputation: I’ve been known to be pretty competitive in board games, and currently hold the office title as the Connect 4 champ.

BS, Rensselaer Polytechnic Institute

Jackie Gilmore

Sr. Research Director

Market Research since 2010

Healthcare since 2010

Fulcrum since 2021

Research Interest & Expertise

Leadership, Innovation, and Psychology
Research: Drivers and Barriers, Emotional Journey, Behavioral Economics | Qualitative research, moderation, strategy Therapy areas: Women’s Health and Vaccines

Most Rewarding Projects

Drivers and barriers and journey work to understand what drives people and the decisions they make.

Outside of work: I’m a mom of two small kids, so that takes up most of my time! I love keeping them busy outside and seeing the word through their eyes by going on adventures and introducing them to new experiences

BA and M. Ed in Social Studies from Cabrini University

Brad Tebbets

Sr. Research Director

Healthcare since 2005

Market Research since 2012

Fulcrum since 2013

Research Interest & Expertise

Patient journey, commercial strategy, infectious disease.

Most Rewarding Projects

When I can apply my science and research expertise to deep market research to deliver actionable insights.

Outside of work: On a never-ending quest to find the perfect IPA; leveraging my cache of useless knowledge to dominate in trivia contests.

Ph.D., University of Wisconsin-Madison

BS, Rochester Institute of Technology

Ken Wikler Ph.D.

Sr. Research Director

Market Research since 2003

Healthcare since 2003

Fulcrum since 2017

Research Interest & Expertise

Oncology & Rare diseases: diagnostic landscape and market insights.

Most Rewarding Projects

Patient journey research interviewing patients with inherited rare diseases that give patients a voice.

Outside of work: Father of twin daughters who live in British Columbia, love hiking, biking, and craft beer (not necessarily in that order).

Ph.D., Biopsychology, Cornell University

MS, Experimental Psychology, Bucknell University

BS, Psychobiology, Albright College

 

Tasha Parry

Sr. Director, Research Operations

Market Research since 1998

Healthcare since 2004

Fulcrum since 2021

Research Interest & Expertise

Patient research. Being part of a team that specializes in bringing a patient’s journey to the forefront so others can learn from their experience.

Most Rewarding Projects

Patient research. Giving patients the opportunity to share their journey to help educate others; seeing their stories portrayed in real-life (online and tv commercials).

Outside of work:

I enjoy nature – hiking, kayaking, or floating on a raft in the summer months. Most of all, enjoy spending time with family and friends – trying new restaurants, attending cooking classes, a show and traveling!

BA, Boston University

Jennifer Sullivan

Sr. Director, Project Administration

Healthcare since 2003

Market Research since 2005

Fulcrum since 2014

Most Rewarding Projects

Research that helps to give a voice to patients. When we hear from patients who are excited to participate and share their experience with us, it makes me feel really good about the work that we do.

Outside of work: Huge fan of true crime, dogs, trying new restaurants, and the Instant Pot (everyone needs one!)

Office reputation: I’m the employee who has a hundred different dietary restrictions and always has to place a special order. You also don’t want to leave dirty dishes in the office sink or you will hear from me…

BS, Penn State University

Julie Woznac

Sr. Director, Research Operations

Market Research since 2005

Healthcare since 2016

Fulcrum since 2021

Research Interest & Expertise

Qual research, Patient journeys and Campaign/concept testing |  Problem solving and finding better solutions

Most Rewarding Projects

Patient journey work – knowing that our work will help aid early detection and future treatment decisions makes it very rewarding

Outside of work: In my spare time, I enjoy traveling, going to the beach, cooking, spending time with my family and walking my dog.

Business Administration/Management – Mass Bay Community College

Shashank Settipalli

Research Director

Market Research since 2014

Healthcare since 2014

Fulcrum since 2017

Research Interest & Expertise

My interests include Gene Therapy, Rare Diseases, Targeted Therapies in Oncology, Neurology, Medical Devices.

Most Rewarding Projects

Patient qual in rare diseases. Very impactful to hear directly from patients who suffer from rare conditions.

Outside of work:

In my spare time, I enjoy traveling, photography, cooking, lifting, kayaking, pub trivia, watching and discussing films.

BS, University of Connecticut

MS, University of Michigan

Stacey Gaskill

Director of Human Resources

Market Research since 2017

Human Resources Mgmt. since 1990

Fulcrum since 2021

Research Interest & Expertise

Talent Acquistion and Development, People Culture and Team Development

Most Rewarding Projects

The most rewarding part of my job is welcoming new employees into an organization and watching them thrive and grow. I like to leave my footprint on every company I have had the pleasure of working with as a consultant and as part of the team.

Outside of work: In my spare time, I enjoy music, exploring new restaurants with my husband, fostering cats and launching my children into adulthood.

BS, Cornell University, School of Industrial and Labor Relations

Belinda Hanlon

Associate Research Director

Market Research since 2005

Healthcare since 2010

Fulcrum since 2021

Research Interest & Expertise

Trackers, data exploration, challenging data management | Quantitative research

Most Rewarding Projects

Any project that makes a client say, “Oh, that’s interesting.”

Outside of work: In my spare time, I enjoy home design, carpentry, crafts, family game nights, and walking my dog.

MPH, Emory University

Heidi Schwartz

Associate Research Director

Market Research since 1999

Healthcare since 1999

Fulcrum since 2021

Research Interest & Expertise

Patient and physician qualitative research; communications testing; neurology and rare diseases

Most Rewarding Projects

Every qualitative interview has the potential to be an eye-opening conversation for the client, the respondent, and me.

Outside of work: My family and I love hiking, and we’re working our way through the 48 highest peaks in New Hampshire.

Ph.D., University of Miami

BA, Dartmouth College

Melissa DiPalma

Sr. Director of Information Design

Market Research since 2021

Healthcare since 2019

Fulcrum since 2021

Research Interest & Expertise

Visual storytelling in science, healthcare and research | Data visualization, information design, presentation design

Most Rewarding Projects

Finding ways to make data and information more human, by making it more useful, meaningful and beautiful.

Outside of work: Running, food, traveling – preferably done together!

MFA, Basel School of Design, Switzerland

Mike Healy

Sr. Director of Information Design

Market Research since 2019

Healthcare since 2016

Fulcrum since 2019

Research Interest & Expertise

Applying information design principles and techniques to improve research reporting and presentations for our healthcare clients. Interest in visual design hierarchies and graphical systems. 

Most Rewarding Projects

Team-based projects charged with delivering complex healthcare communications and data to a diverse set of audiences. Projects focused on maximizing efficient comprehension and retention of subject matter.

Outside of work: Time with our two dogs, family, and friends. Art appreciator prone to extolling its virtues and critical observer of all things designed. Weekend home renovation project hack.

BFA, Lesley University College of Art & Design