New is good but better is better.
We take special pride and interest in developing new methodologies and better techniques for both quantitative and qualitative research. Our tradition of innovation is supported by our culture of creativity, teamwork, and partnership as well as our training in human psychology and the science of psychometrics. While many firms focus on delivering complex analyses, we focus on gathering good data as the foundation of clear, actionable analyses.
This means we design innovative, custom solutions to deliver the insights and findings our clients need. With us you will always get what you need, nothing less, often more.
White papers
Choose Your Own Adventure
One of the common challenges orphan drug makers face is how to improve the diagnostic process. In a landscape where every patient counts, ensuring an optimal diagnostic process is critical.
Measuring Non-rational Market Dynamics
Trying to understand why physicians make the decisions they do is critically important in pharmaceutical market research. An assessment of market dynamics forms the under-pinning for virtually all…
More Accurate Product Forecasting
What market share will go to our new product? How will this market event impact our current share? These are some of the most critically important questions in pharmaceutical market research.
Understanding the Odyssey
We all appreciate the importance of empathy in patient interactions. However, it’s even more important in the world of rare diseases, because the emotional toll on patients and families can be substantial.
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