Understanding the Odyssey

How and Why to Execute Rare Disease Patient Journey Market Research “You can’t understand someone until you’ve walked a mile in their shoes.” We all appreciate the importance of empathy in patient interactions. However, this understanding is even more important in the world of rare diseases, because the emotional toll on patients and families can … Read more

Understanding Non-Rational Market Dynamics

Trying to understand why physicians make the decisions they do is critically important in pharmaceutical market research.  An assessment of market dynamics forms the underpinning for virtually all of marketers’ strategic and tactical decisions supporting their brand. Yet even when the brand team has commissioned and completed market dynamics research, they often find themselves taken … Read more